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Background:
Mane Salon was a full-service salon that catered to women and men who wanted to look good and feel good. When the current owners bought the salon, they transformed the space, remodeling it to reflect the high quality and eclectic creativity of the services they offered.
Challenge:
To re-brand Mane Salon to match the new upscale look and feel of the space. The new brand needed to change the perception of the salon and represent the quality and creativity that the salon had always offered, but had not always portrayed.
Solution:
I developed an upscale brand identity that spoke to the modern eclectic creativity that the salon offered to its customers. I carried the brand through to all of their marketing pieces and web site in a very consistent way to gain brand equity.
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