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Background:
LINK Training & Consulting launched in 2009 as a company that created stronger connections between marketing agencies and their clients, and companies that make products/offered services and consumers. Owner Todd Sebastian, the best-selling author of Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership, leveraged his 20+ years in branding to start LINK, which provided practical expertise in business development and branding.
Challenge:
To create a brand identity from scratch for LINK’s web site and marketing collateral. The brand for this start-up needed to speak to two different types of ideal clients: (1) marketing agencies and (2) companies that make consumer products and market them. This brand also had to represent LINK’s two distinct offerings: training and consulting.
Solution:
I developed a strong brand identity that communicates one overriding idea: connections. The brand visually represents connections between marketing agencies and their clients, as well as companies and the audiences they target with the products and services they offer. The new brand identity was carried out through the logo, stationery suite, web site and marketing materials.
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